You'd think it would be the default way of marketing, but it's not. And why is that?
In this week's episode, I'm speaking with Sarah Santacroce about humane marketing.
We also discuss:
Showing up authentically
How gentle/humane marketing is different from mass marketing and automated systems
Hardcore "bro marketing" and manipulation
Unlearning what we know about marketing
Other collaborative ways to market your business (summits, etc.)
More about Sarah:
Over a decade of running a successful LinkedIn Consulting business inspired a yearning in Sarah to create a global movement that encourages people to bring more empathy and kindness to business & marketing.
As a ‘Hippie turned Business Coach’, Sarah has written two books, hosts the Humane Marketing podcast, and works with heart-centered entrepreneurs to question their assumptions when it comes to marketing & give them permission to market their business their way, the gentle way!
Sarah shares a fresh perspective and doesn’t shy away from calling things out that no longer work for many of us when it comes to the current marketing model. Her clients sometimes refer to her as ‘the female Seth Godin’.
For the full show notes and transcript, visit https://www.socialslowdown.com/humane-marketing-with-sarah-santacroce
Watch the YouTube clip
Humane Marketing with Sarah Santacroce