Challenge Day 1: Debrief Your 2022 Marketing

What do you need your marketing to do for you? What would a marketing victory look like?
Sample marketing objectives: 

• Brand awareness

• Lead generation: list building, inquiries/discover consults, cold sales, etc.

• Lead qualification/sales

• Decrease churn

• Increase website traffic

Choose a primary and secondary marketing objective. For Love At First Search, these are ours: 

• Primary: lead generation (measured in discovery calls for strategy sessions + sales for our group coaching program)

• Secondary: Brand awareness (measured in branded search traffic and colder referrals) 

PROMPT: What worked in 2022 in your marketing to achieve these objectives?

• Quantitative data (if you have it): Google Analytics

• Qualitative data: 

  • Where did your last 5 clients come from? Not sure, go ask them. 

  • Shoot a quick broadcast to your email list to ask

  • Add a question on your intake form “how did you hear about …”

  • Ask on social media how people found out about you

PROMPT: How did you FEEL about your marketing tactics in 2022?

DIY Scorecard: 

Rate your 2022 marketing by 3 criteria: 

1. Time/money invested on this strategy

2. Effectiveness of this strategy (how well did it work to accomplish your objectives)

3. Enjoyment of this strategy

Here's a starting list of different marketing strategies you may have used last year:

• Social Media

  • Facebook

  • Instagram

  • LinkedIn

  • TikTok

• Content marketing

  • Blogging

  • Podcasting 

  • YouTube

  • SEO 

• Email marketing

  • Newsletters

  • Email automations

• Paid advertising

  • Facebook/Instagram

  • Google ads 

• Relationship marketing

  • Affiliate marketing

  • Collaborations

  • Guest expert trainings 

  • In person networking

  • Referral generation

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